How I Built It - Case Studies & Coaching for Creators and Solopreneurs
Joe Casabona, Podcast Automation Coach
What if you could save 12+ hours per week in your business? Being a solopreneur sometimes focuses too much on the “solo” part: doing all the jobs, figuring things out yourself, and spending too much time in your business. But we didn’t start out own solo business to spend all of our time at our desk. We did it because we want freedom: to travel; to spend time with our family; to watch a movie in the middle of a week day. That’s why Streamlined Solopreneur exists. Each week, host Joe Casabona talks about how you can build a better business through smarter systems and automated processes. He does this by bringing on expert guests, and sharing his own experience from years as a busy solopreneur parent — so that being a solopreneur feels…less solo. With every episode, you'll get insights, great stories, and 1-3 actions you can take today to improve your business processes and spend your time the way you want.
Categories: Technology
Listen to the last episode:
I’m currently reading Stories that Stick by Kindra Hall. In it, she mentions that “story” has become such a common term that people use it for everything, even if it’s not a story.
I feel the same thing has been done to the term “repurposing.” See, when you repurpose something in the real world, you take it, you make changes to it, and you give it new life. You don’t just lop a piece off of it and say you’ve repurposed it.
But that’s what many people consider repurposing today. “I’m going to clip 1 minute of this 60-minute conversation and call it repurposed.”
That’s why I’m excited to have Greg Wasserman on the show today. He helps us reframe repurposing, and talks about how AI can help us repurpose properly – and while I don’t agree with everything he says, I like exploring different ideas.
Top Takeaways
- Repurposing content isn’t just turning current content into other content. It’s taking conversations and turning them into content, products, and more.
- Get creative! Greg uses his coaching calls and repurposes them into courses. How can you take conversations you’re having and leverage them to get something tangible for your business?
- When it comes to leveraging AI, consider your creative comfort. Some people are more comfortable writing. Some feel better talking it out. Integrate AI into your current and best process!
Show Notes
- Greg Wasserman
- lu.ma
- Discovering What Customers Really Want with Georgiana Laudi
- Why Podcast Interviews are a Content Goldmine with Tom Schwab
- Grammarly
- Castmagic.io
Sponsors:
- Check out Liquid Web
- Memberful: Get your free trial for at memberful.com/streamlined
Previous episodes
-
428 - Can AI Change What and How We Repurpose With Greg Wasserman Mon, 22 Apr 2024
-
427 - How I Built It is now Streamlined Solopreneur! Wed, 17 Apr 2024
-
426 - Building Native Apps using Nocode as a Team of One with Karla Fernandes Mon, 15 Apr 2024
-
425 - From Doubt to Determination: Pushing Through the Podcasting Dip [Podcraft] Thu, 11 Apr 2024
-
424 - My Be Everywhere Strategy was an Incredible Failure (Which is Good) Mon, 08 Apr 2024
-
423 - Discovering What Customers Really Want with Georgiana Laudi Mon, 01 Apr 2024
-
422 - Tools Check-in: What am I using so far in 2024? Mon, 25 Mar 2024
-
421 - Rethinking Our Relationship with Time and Money with Khe Hy Mon, 18 Mar 2024
-
420 - Aligning Your Values to Set the Right Goals with Tanya Alvarez Mon, 11 Mar 2024
-
419 - Why I’m Killing my Membership Mon, 04 Mar 2024
-
418 - Why Every Business Owner Needs a Podcast with Krystal Proffitt Mon, 26 Feb 2024
-
417 - Solopreneurs Need to Sell Strategy as a Service with Maggie Patterson Mon, 19 Feb 2024
-
416 - Taking a bet on Substack’s Network Effect with Nathalie Lussier Mon, 12 Feb 2024
-
415 - What’s Missing From Your Process? Mon, 05 Feb 2024
-
414 - Great Things Require Time Tue, 30 Jan 2024
-
413 - My Experiment with Substack and Being “Everywhere” Mon, 22 Jan 2024
-
412 - Why LinkedIn's "Best Practices" Might Be Your Downfall in 2024 with Matt Clark Mon, 15 Jan 2024
-
411 - My 2024 Yearly Theme Mon, 08 Jan 2024
-
410 - How to be a Scrappy Researcher (to Actually Sell Products) with Becky Pierson Davidson Mon, 18 Dec 2023
-
409 - You're Using AI All Wrong with Bryan McAnulty Mon, 11 Dec 2023
-
408 - How to be Prepared (and Reach More People) as a Podcast Guest with Adriana Baer Mon, 04 Dec 2023
-
407 - Stop doing "Sales" and Start Having Conversations with Nikki Rausch Mon, 27 Nov 2023
-
406 - Turning the Table: How do I Find the Right Lead Magnet for my Podcast with Zach Swinehart Mon, 20 Nov 2023
-
405 - Should We Use AI to Write for Us? (Debate with Alastair McDermott) Fri, 17 Nov 2023
-
404 - Why You NEED to Take Calculated Risks to Grow Your Business with Matt "Dappz" McGuckin Mon, 13 Nov 2023
-
403 - The 2023 Solopreneur's Gift Guide Mon, 06 Nov 2023
-
402 - Why Awkwardness Is Your Competitive Advantage in Content Creation with Henna Pryor Mon, 30 Oct 2023
-
401 - The Importance of Digital Storytelling Mon, 23 Oct 2023
-
400 - Sometimes You Need to Fire Everyone and Start from Scratch with Jordan Eaton Mon, 16 Oct 2023
-
399 - Podcast Workflows: How Trailer Park Got 10,000 Downloads in 6 weeks. Thu, 12 Oct 2023
-
398 - Why Podcast Interviews are a Content Goldmine with Tom Schwab Mon, 09 Oct 2023
-
397 - How to Stand Out When Everything is Competing for Attention with Steve Woodruff Mon, 02 Oct 2023
-
396 - Using Twitter to Grow Your Podcast with Yong-Soo Chung Mon, 25 Sep 2023
-
395 - Create More Engaging Cohort-based Courses with the Flipped Classroom Model Mon, 18 Sep 2023
-
394 - Why You're Thinking About Building in Public the Wrong Way with Kevon Cheung Mon, 11 Sep 2023
-
393 - An Emmy Award-Winning Producer Teaches You Storytelling with Cody Sheehy Mon, 04 Sep 2023
-
392 - Why You Need to be on LinkedIn if You're a Creator with Kathleen Celmins Mon, 28 Aug 2023
-
391 - Want People to Find Your Podcast? Do More Than Just Tweet with Deirdre Tshien Mon, 21 Aug 2023
-
390 - Summer Slow Down: 5 Tools I'm Trying Mon, 14 Aug 2023
-
389 - Why You Need to Keep a Digital Journal as a Creator with Andy Ayim Mon, 07 Aug 2023
-
388 - Building Your Business by Being Bold with Brooke Janousek Mon, 31 Jul 2023
-
387 - What Baby Clothes Can Teach You About Understanding Your Customers Fri, 28 Jul 2023
-
386 - Why Your Business NEEDS User Generated Content with Tory Gray Mon, 24 Jul 2023
-
385 - Little Experiments I'm Running Fri, 21 Jul 2023
-
384 - The Best Thing You Can Do is Document YOUR Journey with Tim Stoddart Mon, 17 Jul 2023
-
383 - My Monthly Digest Engine Fri, 14 Jul 2023
-
382 - Why I'm Going All-In on Long-Form Content Mon, 10 Jul 2023
-
381 - How I Found my VA Fri, 07 Jul 2023
-
380 - You're Writing Your Business Book Wrong with Josh Bernoff Mon, 03 Jul 2023
-
379 - Thoughts on the Vision Pro Fri, 30 Jun 2023