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Designing A Game-Changing User Experience, Presented by SAP

Designing A Game-Changing User Experience, Presented by SAP

Bonnie D. Graham

The impact of design and user experience (UX) on business success is profound. Game-changing user experiences are the number one way to ensure customer satisfaction and enduring loyalty in today’s competitive marketplace. Design, however, is much more than the way a product looks. More importantly, it is how it works and how it feels. Whether that’s using a smartphone app, creating a purchase order, or evaluating the success of your corporate strategy, how people experience your products and services has a direct and significant impact on your brand perception and corporate revenue. Hands-free user interfaces, inclusive design, conversational ux, artificial intelligence and more are shaping the way people work today and will work in the not-too-distant future. Listen in as leading experts in design and business discuss how today’s advances in user experience will affect tomorrow’s workplace.

Categories: News & Politics

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The buzz: “There is no doubt that as learners we express our preferences for the type of learning we like to engage in, but until the research tells us differently, we should at least consider designing for the brain and not the learning style. But the brain is so intricate...where do we start?” (Jon Kennard). A fascinating area of neuroscience focuses on interpreting signals from the brain through mobile headsets that gauge our attention and stress levels and receive our mental commands. Good news! When you as an employee are required to take a tedious, one-size-fits-all e-learning training course, neuroscience technology can adapt your learning, even in real time, to your needs, pace and preferences. Curious? The experts speak. Prof. Olivier Oullier, EMOTIV: “I must, therefore I can” (Immanuel Kant). Phil Miseldine, SAP: “Everything will be okay in the end. If it's not okay, it's not the end” (John Lennon). Join us for Can Neuroscience Improve Your Experience of Learning?