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TV Advertising Blueprints: Building Brands and Driving Sales

TV Advertising Blueprints: Building Brands and Driving Sales

Marketing Architects

Is TV dead? What value should I expect from a national TV campaign? Isn’t digital easier?
The truth is, there is still a ton of power in TV advertising—even in the digital age. Unlocking that power may seem daunting at first and, of course, comes with a whole host of questions…
TV Advertising Blueprints is a show dedicated to answering those questions and giving you insights, strategies, and tactics to make sure your investment pays off. Because with the right blueprint, TV advertising can entirely transform your business.
So, join us as we draw on our experience and gather insights from other marketing experts to lay out winning plans for TV advertising success.

Categories: Business

Listen to the last episode:

Data is easily twisted to support different narratives, especially when it comes to TV attribution. That’s why relying on multiple models for measurement is essential to fully understanding how TV impacts your business.

In this episode, we’re talking with Matt Hultgren, Marketing Architects' own Vice President of Analytics, and Pete McGuire, Chief Marketing Officer at 1-800-HANSONS, about how to holistically measure TV advertising.

Topics covered:
How digital has made TV more data driven
The challenges of TV attribution
Why using multiple models is key to measurement

Order our new book on TV advertising: https://www.marketingarchitects.com/book

Resource: 2016 HBR Article

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