TV Advertising Blueprints: Building Brands and Driving Sales

TV Advertising Blueprints: Building Brands and Driving Sales

Marketing Architects

Is TV dead? What value should I expect from a national TV campaign? Isn’t digital easier?  The truth is, there is still a ton of power in TV advertising—even in the digital age. Unlocking that power may seem daunting at first and, of course, comes with a whole host of questions…  TV Advertising Blueprints is a show dedicated to answering those questions and giving you insights, strategies, and tactics to make sure your investment pays off. Because with the right blueprint, TV advertising can entirely transform your business.  So, join us as we draw on our experience and gather insights from other marketing experts to lay out winning plans for TV advertising success.

Categories: TV & Film

Listen to the last episode:

Data is easily twisted to support different narratives, especially when it comes to TV attribution. That’s why relying on multiple models for measurement is essential to fully understanding how TV impacts your business. In this episode, we’re talking with Matt Hultgren, Marketing Architects' own Vice President of Analytics, and Pete McGuire, Chief Marketing Officer at 1-800-HANSONS, about how to holistically measure TV advertising. Topics covered: How digital has made TV more data driven The challenges of TV attribution Why using multiple models is key to measurement  Order our new book on TV advertising: Recource: 2016 HBR Article Tune into more TV advertising insights by subscribing to the show on Apple Podcasts,Spotify, or wherever you listen to podcasts. Listening on a desktop & can’t see the links? Just search for TV Advertising Blueprints in your favorite podcast player.

Previous episodes

  • 8 - Does Data Tell the Truth? 
    Tue, 01 Feb 2022
  • 7 - Are Advertisers in Control? 
    Tue, 25 Jan 2022
  • 6 - Is Media a Mess? 
    Tue, 18 Jan 2022
  • 5 - Does Award-Winning Creative Actually Win? 
    Tue, 11 Jan 2022
  • 4 - What Makes a Strong Strategy? 
    Tue, 04 Jan 2022
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