Business Daily

Business Daily

BBC World Service

The daily drama of money and work from the BBC.

Radio: BBC Radio Cymru 2

Categories: Business

Listen to the last episode:

Pitchside advertising signs in stadiums are getting bigger and brighter, using advanced, digital technology to create new opportunities for marketing to fans in the stadium and those watching sports at home.

But could the LED boards around the stadium distract from the action on the field?

We hear from fans, marketing execs, and how one sport league is using advertising as a form of entertainment during matches.

If you would like to get in touch with the show, please email: businessdaily@bbc.co.uk

Presented and produced by Russell Padmore

(Picture: Football/soccer stadium from the players zone. Credit: Getty Images)

Previous episodes

  • 4178 - Has sports arena advertising gone too far? 
    Wed, 11 Jun 2025
  • 4177 - The craft brewers and tariffs 
    Tue, 10 Jun 2025
  • 4176 - The cost of a can of beer in the US 
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  • 4175 - Could categorising heatwaves help businesses? 
    Sun, 08 Jun 2025
  • 4174 - The economics of Hajj 
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