Mass Appeal

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31 - #31. Learning the Language of Loyalty: CRM Strategies from Babbel - Alejandro Hernandez (Babbel)

Mass Appeal is a podcast connecting you with the top players in the mobile app economy. App marketing and monetization trends are everywhere, all at once. Our guests break down the winning strategies for how to build apps that monetize, market, and appeal to the masses. This industry just got noisier! Subscribe and join us every other week as our host Tommy Yannopoulos talks to leaders, CMOs, and CEOs of successful mobile apps. The Mass Appeal podcast is brought to you by adjoe, mobile app monetization and growth specialists. Available on adjoe.io/blog/.

31 - #31. Learning the Language of Loyalty: CRM Strategies from Babbel - Alejandro Hernandez (Babbel)

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Mass Appeal

Episodes

#31. Learning the Language of Loyalty: CRM Strategies from Babbel - Alejandro Hernandez (Babbel)

#30. Keeping Crypto Investing Fun: Inside Product Development at EmberFund - Trishul Patel (EmberFund)

#29. Product-Market Remix: How Discotech Found Its Gen Z Groove - Ian Chen (discotech)

#28. The Network Effect: How to Grow a Company Organically - Rodney Williams (SoLo Funds)

#27. Building a Loyalty Rewards Coalition with 200+ Brands - Wei Tak “Tuck” Nyou (Loyalty Marketing, Inc)

#26. Gamifying Fashion: How BELLEMINT Is Changing the Game for Fashion Lovers - Amanda Lulewicz (Muus Collective)

#25. Deconstructing AI for Beginners - Bani Malhotra (Walmart)

#24. How to Leverage AI for Growth Marketing - Norman Nielsen (Omio)

#23. Democratizing Mobile Programmatic Advertising for All - Tomás Yacachury (Kayzen)

#22. Walking into Success: Inside the Growth of Macadam - Benjamin Daudignac (Macadam)

#21. Holiday Season Insights for Mobile App Advertising - Seema Shah (Sensor Tower)

#20. Marketing Management Tips for Large Portfolios of Apps - Ekaterina Samohovets (AIBY)

#19. The Growth Potential of Niche Apps: BlueThrone's Approach to Acquisitions - Josh Peleg (BlueThrone)

#18. Building Human Connection Through Mobile Puzzle Games - Anastasia Zaiceva (ZiMad)

#17. The Symbiotic World Behind an Arcade App’s Success - Diego Kafie (Playbite)

#16. Affordable Life for All: The Story of an App with Good Intentions - Akshay Krishnaiah (Beem)

#15. How Loyalty Programs Can Help Monetize Apps - Alex Saul (Loyalty Expert)

#14. Re-Engagement Strategies to Stay Competitive in the Transportation App Vertical - Bruno Rodrigues (FREENOW)

#13. Data-Driven Dining: Loyalty and Customer Engagement Strategies for Restaurant Apps - Kevin Nemeth (Authentic Restaurant Brands)

#12. How to Acquire Subscribers to Your Brand’s App - Tobi Lüder (Delivery Hero)

#11. Cross-Promoting Mobile Games Within Your Studio’s Portfolio - Janos Perei (SYBO Games)

#10. App Leaders in Gamification – and Why They Knock It Out of the Park - Tara Kirkpatrick (Apptopia)

#9. Unlocking the Power of Rewarded Gaming Experiences in Apps - Marc Bearman (Fetch)

#8. Building Apps with Empathy - Nico Ritschel (ATM)

#7. Returning Value to Your Users with Cashbacks from E-commerce Brands - Miguel Acosta (GELT & Beruby)

#6. How Apps Can Change the Habits of People - Yves Benchimol (WeWard)

#5. How We Grew Our Brand to Reach a Third of German Households - Sergio Palau (PAYBACK)

#4. Improving the Performance of Free to Play Games - Matt Emery (Turbine Games Consulting)

#3. Optionality: The Future of Loyalty - Sami Khan (ATLAS Reality)

#2. Gamifying Crypto Investing to Drive Loyalty and Acquisition - Guillaume Torche (Ember Fund)

#1: How to Build Smart Engagement Programs to Monetize Your App - Alex Guerra (Baz Superapp)

Mass Appeal

Episodes

#31. Learning the Language of Loyalty: CRM Strategies from Babbel - Alejandro Hernandez (Babbel)

#30. Keeping Crypto Investing Fun: Inside Product Development at EmberFund - Trishul Patel (EmberFund)

#29. Product-Market Remix: How Discotech Found Its Gen Z Groove - Ian Chen (discotech)

#28. The Network Effect: How to Grow a Company Organically - Rodney Williams (SoLo Funds)

#27. Building a Loyalty Rewards Coalition with 200+ Brands - Wei Tak “Tuck” Nyou (Loyalty Marketing, Inc)

#26. Gamifying Fashion: How BELLEMINT Is Changing the Game for Fashion Lovers - Amanda Lulewicz (Muus Collective)

#25. Deconstructing AI for Beginners - Bani Malhotra (Walmart)

#24. How to Leverage AI for Growth Marketing - Norman Nielsen (Omio)

#23. Democratizing Mobile Programmatic Advertising for All - Tomás Yacachury (Kayzen)

#22. Walking into Success: Inside the Growth of Macadam - Benjamin Daudignac (Macadam)

#21. Holiday Season Insights for Mobile App Advertising - Seema Shah (Sensor Tower)

#20. Marketing Management Tips for Large Portfolios of Apps - Ekaterina Samohovets (AIBY)

#19. The Growth Potential of Niche Apps: BlueThrone's Approach to Acquisitions - Josh Peleg (BlueThrone)

#18. Building Human Connection Through Mobile Puzzle Games - Anastasia Zaiceva (ZiMad)

#17. The Symbiotic World Behind an Arcade App’s Success - Diego Kafie (Playbite)

#16. Affordable Life for All: The Story of an App with Good Intentions - Akshay Krishnaiah (Beem)

#15. How Loyalty Programs Can Help Monetize Apps - Alex Saul (Loyalty Expert)

#14. Re-Engagement Strategies to Stay Competitive in the Transportation App Vertical - Bruno Rodrigues (FREENOW)

#13. Data-Driven Dining: Loyalty and Customer Engagement Strategies for Restaurant Apps - Kevin Nemeth (Authentic Restaurant Brands)

#12. How to Acquire Subscribers to Your Brand’s App - Tobi Lüder (Delivery Hero)

#11. Cross-Promoting Mobile Games Within Your Studio’s Portfolio - Janos Perei (SYBO Games)

#10. App Leaders in Gamification – and Why They Knock It Out of the Park - Tara Kirkpatrick (Apptopia)

#9. Unlocking the Power of Rewarded Gaming Experiences in Apps - Marc Bearman (Fetch)

#8. Building Apps with Empathy - Nico Ritschel (ATM)

#7. Returning Value to Your Users with Cashbacks from E-commerce Brands - Miguel Acosta (GELT & Beruby)

#6. How Apps Can Change the Habits of People - Yves Benchimol (WeWard)

#5. How We Grew Our Brand to Reach a Third of German Households - Sergio Palau (PAYBACK)

#4. Improving the Performance of Free to Play Games - Matt Emery (Turbine Games Consulting)

#3. Optionality: The Future of Loyalty - Sami Khan (ATLAS Reality)

#2. Gamifying Crypto Investing to Drive Loyalty and Acquisition - Guillaume Torche (Ember Fund)

#1: How to Build Smart Engagement Programs to Monetize Your App - Alex Guerra (Baz Superapp)

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