Episode's summary
Every founder eventually hits a decision that determines whether their company survives them or dies with them. Almost all of them get it wrong. In this episode of All About Business, James sits down with Guy Singh-Watson, founder of Riverford Organic Farmers, who turned three acres and a borrowed tractor into a £120 million business, and found a way to cash out on his terms without ever putting the company up for sale. Guy breaks down why he sold shares to his own staff instead of chasing a trade sale or private equity deal, and the near-£2 million mistake Riverford made along the way. He also shares the moment he walked away from a major retail contract and why no single customer, however large, should ever be allowed to dictate your terms. The conversation unpacks what changed once Guy made the shift to employee ownership. He also gets candid about leading as an intuitive, emotionally-driven founder, and how a genuine apology turned out to be one of the most underrated leadership tools he's used.…
Every founder eventually hits a decision that determines whether their company survives them or dies with them. Almost all of them get it wrong. In this episode of All About Business, James sits down with Guy Singh-Watson, founder of Riverford Organic Farmers, who turned three acres and a borrowed tractor into a £120 million business, and found a way to cash out on his terms without ever putting the company up for sale. Guy breaks down why he sold shares to his own staff instead of chasing a trade sale or private equity deal, and the near-£2 million mistake Riverford made along the way. He also shares the moment he walked away from a major retail contract and why no single customer, however large, should ever be allowed to dictate your terms. The conversation unpacks what changed once Guy made the shift to employee ownership. He also gets candid about leading as an intuitive, emotionally-driven founder, and how a genuine apology turned out to be one of the most underrated leadership tools he's used.…
Episodes
99. How to cash out without selling out | Guy Singh-Watson
ListenedEvery founder eventually hits a decision that determines whether their company survives them or dies with them. Almost all of them get it wrong. In this episode of All About Business, James sits down with Guy Singh-Watson, founder of Riverford Organic Farmers, who turned three acres and a borrowed tractor into a £120 million business, and found a way to cash out on his terms without ever putting the company up for sale. Guy breaks down why he sold shares to his own staff instead of chasing a trade sale or private equity deal, and the near-£2 million mistake Riverford made along the way. He also shares the moment he walked away from a major retail contract and why no single customer, however large, should ever be allowed to dictate your terms. The conversation unpacks what changed once Guy made the shift to employee ownership. He also gets candid about leading as an intuitive, emotionally-driven founder, and how a genuine apology turned out to be one of the most underrated leadership tools he's used.…
98. The financial mechanics of scaling a high-value business | Ross Crane
ListenedWhat if you could see what your Rolex was actually worth before a dealer made an offer? In this episode, James is joined by Ross Crane to explain how that approach became a business, and what other founders can learn from it. Ross Crane co-founded Subdial to make buying and selling pre-owned luxury watches clearer and faster. Its market data helps customers understand watch prices in an industry where values can be difficult to pin down. They discuss how to recognise when an idea has reached a dead end, how to respond when a market drops, and why selling quickly can matter more than holding out for a bigger margin. Ross also shares a difficult decision from before Subdial: closing an earlier venture after six months and returning £220,000 of unused seed funding to investors. Timestamps 01:40 From Consulting to Startups 07:23 Pivoting Into Watches 10:16 Data Driven Pricing Model 21:43 How Subdial Works 32:54 Watches as Investable Hobby 49:32 Consignment Pricing Tiers Links Follow James Reed on LinkedIn Follow…
97. How to Scale, Adapt, and Win in a Broken Market | Rio Caraeff
ListenedBuilding and scaling a venture at the intersection of culture and technology requires deep industry insight, structural thinking, and relentless adaptability. In this episode of All About Business, James sits down with Rio Caraeff, Co-President of Musixmatch and former CEO of Vevo. Together they unpack a 30-year career spent shaping how music is distributed, monetized, and consumed globally. Rio shares candid stories from his early life, including how Dolly Parton taught him to read and how his father captured the legendary photo of Jimi Hendrix setting his guitar on fire, before detailing his pioneering moves in digital downloads with Steve Jobs and launching Vevo. The conversation delves into the core mechanics and future of the music economy. Rio explains why he views music as a "$10 business stuck in a $5 bag," breaks down the friction caused by fractured global copyrights, and demonstrates how Musixmatch uses AI tools like Sentinel and Music Lens to protect rights holders, while turning decades of lyric…
96. The property market has changed. Here’s where the opportunity is now | David Powell
ListenedNavigating a competitive industry requires adaptability, sharp execution, and a clear focus on long-term value. In this episode of All About Business, James sits down with David Powell, CEO of Andrews Property Group, to trace his rise from a 19-year-old negotiator to leading a major property services firm. David shares candid lessons on managing older teams at age 21, rebuilding after his employer collapsed post-2008 crash, and overcoming the "year-off penalty" after taking a 12-month sabbatical. The conversation also explores broader economic and business realities. David breaks down why single-revenue models are giving way to multi-stream operations, how tax burdens directly suppress hiring and growth, and how emerging tech and AI can automate routine tasks to enhance human connection. Whether you are looking to advance your career, navigate market downturns, or lead a purpose-driven business, this episode provides practical insights into resilience and leadership. Timestamps 01:53 Falling Into Property…
95. A business growth masterclass: Funding, branding and sales strategy | Emma Jones
ListenedScaling a business demands a clear story, sales strategies, and a realistic approach to capital. In the third episode of our Summer Shorts series, James sits down with Enterprise Nation founder and UK Small Business Commissioner Emma Jones one final time, to dissect what it truly takes to transition from a running startup to a high-growth company. Emma outlines how to build a distinct brand without a massive budget, leveraging free PR opportunities like #JournoRequest, and why standing out comes down to knowing your exact story. The conversation dives into practical sales tactics such as turning your former employer into your very first client to using persistent, value-led updates to close major buyers. Finally, Emma demystifies the funding landscape. She breaks down the critical difference between debt and equity, explains why you should raise "opportunity funding" before you actually need it, and outlines exactly what investors expect in return. Whether you are looking to secure angel investment or simply…
94. How to write a business plan and manage cash flow in year one | Emma Jones
ListenedYou can start a business for under £100, but building one that lasts requires navigating a minefield of practical, legal, and financial decisions. In this episode of All About Business, James sits down with Emma Jones to break down the mechanics of turning an idea into a fully operational company. Emma walks through the real-world choices every founder faces. From writing a lightweight five-page business plan to deciding whether to trade as a sole trader or a limited company. Emma shares why cash flow, not profit, is the ultimate reality test for a startup, how to protect your brand name without spending thousands, and why bootstrapping for as long as possible gives you complete commercial clarity. This short episode delivers a practical blueprint for managing your admin efficiently, choosing the right insurance, and ensuring your business stays cash-solvent from day one. Timestamps (Audio) 05:13 Sole Trader vs Limited 07:50 Registering and Accountants 10:08 Outsource and Hire Smart 13:35 Protect Your IP…
93. How to start a business: The step by step guide | Emma Jones
ListenedHow do you start a business? In this episode of All About Business, James sits down with Emma Jones, serial entrepreneur, founder of Enterprise Nation, and the UK’s Small Business Commissioner. This is part one of a three-part masterclass on starting a business from scratch. Emma delivers practical, step-by-step advice on how to spot market gaps, validate ideas through smart market research, and build a focused niche. Emma shares insight on why testing a business as a side hustle gives you the space to refine your model, how to navigate early-stage co-founder decisions, and why sharing your idea early brings crucial feedback rather than stolen IP. This short episode gives a clear, realistic blueprint for knowing if your business idea is worth pursuing, leveraging free resources to test demand, and cultivating the daily resilience needed to keep going. Timestamps 02:48 Why Start a Business 09:03 Test and Hustle 11:03 Common Early Mistakes 16:54 Skills and Resilience 19:16 Co-Founders and Mentors Links Follow…
92. When should you hire, raise or expand? The lessons from Forest Bikes | Caroline Seton
ListenedWhen do you hire, when do you raise, and when is expansion actually the right move? In this episode of All About Business, James sits down with Forest co-founder Caroline Seton to pull back the curtain on how a London startup scaled to over two million rides a month. From using smart pricing to make customers do the heavy lifting in logistics, to navigating 33 separate sets of local regulations, Caroline breaks down the raw operational tactics and tough strategic trade-offs required to build, survive, and scale an asset-heavy business. Caroline gives a clear blueprint for turning operational headaches into profit drivers as they explore protecting margins through relentless asset care, knowing exactly when to double down, or kill an idea that isn't working. Timestamps 01:38 Why Forest Started 10:32 Expanding Across London 15:09 Maintenance at Scale 21:38 Proof It Was Working 31:33 ULEZ and Space Reallocation 38:26 Making London Cycle Capital 44:50 Founder Advice and Tailwinds Links Follow James Reed on…
91. How to build your own talent pipeline | Lisa Bryer OBE & Charlie Kennard MBE
ListenedIf your industry is facing a talent shortage or failing to prepare the next generation of workers, the solution isn't to wait for traditional institutions to adapt, it's to build the training infrastructure yourself. In this episode of All About Business, James sits down with Oscar-nominated film producer Lisa Bryer OBE, and Day One Trust CEO Charlie Kennard MBE. Together, they break down a practical masterclass in rapid business execution, industry-led talent pipelines, and building teams that deliver under high-stakes pressure. Lisa shares how turning a 24-hour corporate bankruptcy into the birth of Cowboy Films, proved that operational agility outweighs legacy credentials. Charlie details how partnering directly with major global enterprises created a sustainable, job-ready workforce model that prioritizes work-ethic discipline, and real-world execution over academic theory. This episode gives a clear blueprint for building talent pipelines in your own sector, turning unexpected crises into business…
90. The lowest-risk way to scale a start-up | Jake Wilmot-Sitwell
ListenedAre you exhausting resources trying to build every system from scratch? You could achieve faster, safer, scale by taking a proven playbook. And executing it better than anyone else. In this episode of All About Business, James speaks with Jake Wilmot-Sitwell, co-founder and COO of Sandbox VR UK. Jake shares how he transitioned from venture capital to entrepreneurship, taking on £10M in capital to scale full-body, immersive VR experiences across the UK and Ireland. Jake breaks down the core mechanics of their expansion strategy, explaining how a master franchise model eliminated the initial tech-development risk. He details their shift from capital-intensive flagship locations to lean, plug-and-play concession hubs, while sharing actionable frameworks for optimizing yield per square foot, leveraging media partnerships like Netflix, and scaling a frontline workforce. Timestamps 01:56 Why VR and Entrepreneurship 09:57 Who Comes and Why It Works 22:40 High-End Tech Meets Hospitality 32:42 Hiring Young Teams…
89. The business decision you'll thank yourself for in 5 years | James Perry
ListenedWhen your business hits an existential wall, are you willing to rethink your entire financial structure to protect your vision, or will you compromise the mission just to survive? Most founders believe scaling requires bowing to traditional venture capital and prioritizing short-term margins. COOK proved there is another way by surviving near-bankruptcy, funding its own expansion through an unexpected subsidiary, and scaling past £100 million while keeping absolute control over its mission. In this episode of All About Business, James Perry, co-founder of COOK and co-founder of B Corp UK joins as guest, and he pulls back the curtain on the messy, high-stakes reality of building a national consumer brand from scratch without burning out or selling out. They unpack the reality of operational risk, the hard lessons of founder resilience, and how building an inclusive hiring model through the RAW initiative turned a perceived workplace risk into one of their strongest operational assets. James shares the gritty…
88. How to build a disruptive product without outspending industry giants | Mark Rushmore
ListenedMost consumer goods brands ask you to buy more - SURI does the opposite. They designed a sustainable, electric toothbrush made from plant-based materials that is fully recyclable. As a result they scaled to over £50 million worth of sales in just four years. In this episode of All About Business, James speaks with Mark Rushmore, co-founder and Chief Commercial Officer of Sustainable Rituals, SURI. The fast-growing personal care brand that’s disrupting a defended, multi-billion-pound market by proving that daily wellness routines don't have to come at the cost of the planet. Mark shares his journey from the corporate training ground of Procter & Gamble to navigating extreme burnout after his first agency exit. He explains the business mechanics behind SURI’s rapid scale, and why focusing on a "minimum lovable product" unlocked a viral wave of word-of-mouth growth. James and Mark explore the strategies behind scaling a highly productive 50-person team, using AI as an operational accelerant rather than a…
87. How to start and scale a charity: Supporting 7000 kids a week through football | Charlie Hyman
ListenedMost charities are told to secure funding before they spend. Bloomsbury Football did the opposite — investing in fundraising before the money existed, and growing from four children to 7,000 a week as a result. In this episode of All About Business, James speaks with Charlie Hyman, founder and CEO of Bloomsbury Football. His fast-growing social enterprise harnesses the universal power of grassroots football to tackle major societal challenges for young people, providing thousands of disadvantaged youth with vital role models, mental health support, and a true sense of belonging. Charlie shares the 7 steps in starting, building and scaling a charity. He explains the business mechanics behind this scale: how diversifying income with brands like Mastercard and Adobe, and treating a charity like a high-growth private company unlocks true scale. James and Charlie explore the strategy behind taking Bloomsbury national and how Charlie built a proprietary AI tool to scrape Charity Commission data for fundraising…
86. Lab-grown diamonds were underestimated. Here's how they're disrupting luxury | Nathalie Morrison
ListenedMost people underestimated lab-grown diamonds. Conventional wisdom says that luxury is about heritage, exclusivity and the power of a brand. So why are consumers embracing them so quickly? And what does that tell us about the future of luxury businesses and the shift in consumer values? In this episode of All About Business, James speaks with Nathalie Morrison, founder and CEO of Astrea London. Her high-end jewellery brand focuses on ethical luxury, using the top 1% tier of lab-grown diamonds and 100% recycled gold to offer flawless purity that gives consumers more carats and less weight on their conscience. Within just one year of launching, Astrea hit $1 million in sales, prompting Nathalie to leverage her banking network to raise £4 million at a £14 million valuation. The company has since attracted celebrity backing from Sarah Jessica Parker, who became both an investor and creative director after meeting Nathalie in New York. Together, James and Nathalie explore the rapid shifts in consumer behaviour…
85. "We were £1.5M in debt": The turnaround strategy that could save your business | Zoe Paskin
ListenedFinancial crises can hit any business- especially in today's economy. Selling might feel like the only option. But is it? What should founders do when things look bleak? How do you rebuild momentum, and give your business the best possible chance of surviving and thriving? When one pair of siblings were running The End nightclub, they found themselves £1.5 million in debt and facing enormous pressure to sell. Instead, they chose a different path, and turned the business around. In this episode of All About Business, James speaks with Zoë Paskin, co-founder and managing director of Studio Paskin. They are the independent powerhouse behind legendary London destinations like The Palomar, The Barbary, and the Michelin-starred Evelyn's Table, celebrated for maintaining flawless standards in a brutal industry. Zoë shares the remarkable story of turning around a legendary 90s nightclub facing massive debt, stepping into leadership when no one expected her to, and the reality of selling a business at its peak. James…
84. How to grow your business without losing control | David Palmer
ListenedScaling a business seems like the obvious goal. But what if growth without the right strategy leads to losing control? In this episode of All About Business, James speaks with David Palmer, founder of Life of Fish, the modern London fishmonger that started as a lockdown pop-up outside a Peckham cafe, and has now grown into a multi-site retail and wholesale business built on sustainability, craft, and genuine customer service. Together James and David explore the harder lessons of growth: why expanding too fast almost broke the business, how to know when to consolidate rather than chase new opportunities, and what it means to build something that runs on profit rather than debt. David shares what he learned starting work at Billingsgate Market at the age of 14 with no qualifications and no plan. Climbing into bins at 2am and learning to fillet fish under pressure, allowed David to slowly piecing together a skillset he didn't realise he was building. The lesson he took from those years is simple: nothing you…
83. Are you selling too early? The succession model most founders have never heard of | Victoria Stapleton
ListenedThirty years of building a business without a board, without investors, and without ever wanting to sell, and it just keeps growing, there’s something to learn from that. In this episode of All About Business, James speaks with Victoria Stapleton, founder of Brora, the British luxury cashmere and clothing brand. Victoria has built Brora over 30 years from a single supplier and a home phone number into a business with shops across the UK, a store on Madison Avenue, and a fiercely loyal customer base. Victoria shares what she learned from building slowly and deliberately, and why organic growth gave her control, quality, and a life outside work. She also gives insight about why every founder considering outside investment should think carefully about what they are actually giving if they take it. Together they explore what it really takes to run a product business built on craft and quality: how to manage suppliers, why the shop experience matters more than ever, and what you actually learn about your business…
82. Start now. The sign your business idea is ready to build | Sahar Hashemi OBE
ListenedMost people think successful entrepreneurs spot brilliant ideas. Sahar Hashemi believes the opposite. In this episode of All About Business, James speaks with Sahar Hashemi, entrepreneur, author, and founder of Buy Women Built. They talk about Sahar’s journey over three decades building businesses, backing herself, and why entrepreneurship is far simpler than most people make it. Sahar shares the hard lessons from scaling Coffee Republic to 110 stores and what happened when they handed the business to the professionals. What she learned about founders staying close to their customers, why bureaucracy is the silent killer of entrepreneurial culture, and why the moment you lose sight of who you are serving, is the moment a business starts to decline. Together they explore what a startup mindset actually looks like in practice, how to know when a growing business is quietly losing its edge, and why the single most important thing any leader can do is keep their people connected to the customer. Sahar also makes…
81. How Gousto is taking on the ultra-processed food industry | Timo Boldt
Listened60% of the UK diet is ultra-processed. And the food industry is manufacturing your addiction. So why is this public health crisis continuing in plain sight, and what it would actually take to change it? Two things are clear. Britain's food system is more broken than most people realise. And Gousto is far more interesting a business than its recipe boxes suggest. In today’s episode, James speaks with Timo Boldt, founder and CEO of Gousto, about building one of the UK's most ambitious food businesses from scratch and why, 14 years and 80 million meals later, he's only just getting started. Timo shares how he left a career in investment banking to start again. With no money, no network, no customers, he shares what that journey has taught him about fundraising without connections, growing with your customers and building a business around a problem genuinely worth solving. They also discuss how Gousto has used AI intelligently from the beginning, not as a replacement for people, but as a tool that makes the…
80. How a £5,000 workshop became a global luxury brand | Tom Faulkner
ListenedWhat does it take to build a luxury brand by accident and keep it thriving for 30 years without ever taking outside investment? In this episode of All About Business, James speaks with Tom Faulkner, award-winning British furniture designer and founder of Tom Faulkner Limited. They talk about the unlikely journey from redundancy at a record label to running one of the UK's most distinctive handcrafted furniture brands, with showrooms in London and New York, and a workshop in Swindon that has been making things by hand since 1996. Tom shares the story of how a side hustle in hand-painted tabletops became a serious business the moment he discovered what you could do with metal. He talks about buying a Swindon fabrication workshop for £5,000, inheriting two employees, slowly building a loyal team and a global client base. All through organic growth, word of mouth, and relationships with interior designers. They explore what it really means to build a premium, handcrafted brand in the modern world: the growing…
79. What businesses should learn from museums about innovation | Elizabeth McKay
ListenedHow can a major museum be run with the same entrepreneurial mindset as a high-growth business? In today's episode, James Reed speaks with Elizabeth McKay, Director and CEO of the London Transport Museum. While many perceive museums as static archives, Elizabeth explains how she applies commercial strategy to ensure one of London’s most iconic cultural landmarks remains financially sustainable and relevant in a modern economy. Elizabeth shares insights from her unconventional career journey and explains why the museum identifies as the best in the world for urban transport. They explore the evolution of work through the lens of London’s history, from the original "chairmen" who carried sedan chairs to the "navvies" who hand-dug the first underground network. Together they discuss the balance between preserving heritage and driving innovation, including the story of Harry Beck’s revolutionary Tube map and how it was initially rejected for being too radical. Elizabeth also outlines the realities of leading a…
78. The crisis facing UK retail and food businesses | Sarah Bradbury
ListenedWhy are millions of jobs going unfilled in one of the UK’s biggest industries, while so many young people are struggling to find work? In this episode of all about business, James Reed speaks with Sarah Bradbury, CEO of the Institute of Grocery Distribution, about the future of the UK food industry, the growing challenge of attracting young talent, and why the sector may offer far more opportunities than people realise. Sarah shares insights from her 25-year career across major retailers, before stepping into one of the most influential leadership roles in the UK food sector. She explains how IGD works across the entire food system and how they help competitors collaborate on the biggest long-term challenges facing the industry. They explore the pressures reshaping food and retail, including changing consumer habits, climate change, AI, automation, workforce shortages, and the potential impact of weight-loss drugs like Ozempic, on the future of food consumption. Together they also discuss leadership,…
77. What it’s really like running a funeral directors business | Damian Melville
ListenedRunning a business is hard, but what is it like when your work sits at the centre of people’s most emotional moments? In this episode of all about business, James Reed sits down with Damian Melville, Managing Director of Melville & Daughter Funeral Directors. Together they explore leadership in one of the most emotionally demanding industries there is. Damian shares his journey into the family business, reflecting on the responsibilities that come when helping people in their most vulnerable time, and how that shapes both leadership-style and company-culture. He shares what balancing tradition with modernisation means, the realities of running a business where empathy is as important as efficiency, and the discipline required to maintain high standards in sensitive circumstances. The conversation explores what it means to lead with care while still making clear commercial decisions, how to build trust within communities, and why consistency and professionalism matter more than ever, in a service built on…
76. How to get a pay rise: Salary negotiation that works | Connor Scully
ListenedIs an awkward conversation the only thing standing between you and the salary you deserve? In this episode of all about business, Connor Scully, Senior Executive Consultant at Reed Specialist Recruitment, sits down with James to discuss how professionals can effectively secure a pay rise in their current role. Connor shares practical advice on how to move beyond the discomfort of pay discussions by focusing on preparation, timing, and proving your worth. The conversation explores how to assess whether you are truly due a salary increase, emphasizing the need to align your output with business goals and quantify your impact through measurable KPIs. Connor explains why being proactive, taking on extra responsibilities during company hardships, or "saying yes" to complex projects, is key to becoming an indispensable asset. Whether you feel underpaid or are looking to take the next step in your career, this episode offers a step-by-step guide to navigating pay conversations with confidence and a growth mindset…
75. How to calculate what you're worth in the job market | Leanne Appleton
ListenedHow do you know if you’re being offered what you’re worth? In this episode of all about business, Leanne Appleton, recruitment expert at Reed, speaks with James about how professionals can increase their earning potential and achieve a higher salary. Leanne shares practical insights into what really drives salary growth, from understanding your market value to building in-demand skills and positioning yourself effectively in the job market. She explains why working harder isn’t always enough, and how being more strategic about your career decisions can significantly impact your long-term earnings. The conversation explores how to approach salary negotiations with confidence, including when to ask for a pay rise, how to benchmark your worth, and why timing plays a critical role. Leanne also highlights the importance of demonstrating impact through measurable results, rather than relying on tenure or job titles alone. Timestamps 02:10 Know Your Worth 04:15 Recruiter Advantage 05:41 Benchmark Beyond Salary…
74. How to grow a business fast and exit successfully | Andrew Hulbert
ListenedHow do you grow an idea into a multi-million pound business before the age of 40? In this episode of all about business, James Reed sits down with Andrew Hulbert, entrepreneur and founder of Pareto Facilities Management, a company he built from his bedroom into a £50 million business before successfully exiting in his thirties. Andrew shares the journey from a difficult start in Oxford and an unconventional path into business, to scaling rapidly in a competitive industry and navigating the realities of high-growth entrepreneurship. He reflects on the mindset required to build something from nothing, the importance of winning (and keeping) customers, and why consistency and execution matter more than ideas. The conversation explores what it really takes to scale a business, from landing pivotal contracts that accelerate growth, to building a leadership team strong enough to step back from. Andrew also speaks candidly about the personal cost of success with long hours, burnout, and the moment he realised the…
73. No cows here: Could your pint become your next leather wallet? | TJ Mitchell
ListenedCould the answer to a more sustainable handbag or wallet lie at the bottom of your pint glass? In this episode of all about business, James Reed sits down with Dr. Edward "TJ" Mitchell, co-founder and Chief Technology Officer of Arda Biomaterials, a London-based startup redefining the future of leather. Using cutting-edge technology, Arda transforms waste grain from brewers and distillers into sustainable, animal-, and plastic-free leather alternatives that are poised to disrupt the fashion and materials industries. TJ shares his remarkable journey from a PhD in radioactive waste storage to the fast-paced world of entrepreneurship. He opens up about the pivotal moments that led to founding Arda Biomaterials, meeting his co-founder, and the bold decision to pivot from food-based protein products to sustainable materials. TJ also talks about the challenges of scaling a deep tech startup, from overcoming scientific and engineering hurdles, to building a team, and navigating the complexities of fundraising. TJ…
72. How to build a successful brand in a competitive market | Steve Perez
ListenedHow do you turn a single idea into a global brand and keep winning in an industry where most products fade away? In this episode of all about business, James sits down with Steve Perez, founder of Global Brands, to unpack the reality behind building one of the UK’s most successful drinks businesses from scratch. Steve shares how he identified a gap in the market early on, and backed his instincts to create products that would resonate with a new generation of consumers, most notably the breakout success of VK. But Steve’s story isn’t just about spotting an opportunity, it’s about the discipline required to execute, the risks that come with backing your own judgement, and the resilience needed to navigate inevitable setbacks along the way. The conversation goes deeper into what actually drives success in a highly competitive, fast-moving industry. Steve explains why understanding your customer better than anyone else is a non-negotiable, how to stay relevant as trends shift, and how many businesses fail not…
71. The interview method that actually works in 2026 | Will Moore
ListenedWhy do some candidates succeed in interviews while others fail, even with the same experience? In this episode of all about business, James speaks with Will Moore, Senior Area Manager at Reed Specialist Recruitment, about how to effectively prepare for a job interview. With more than a decade of experience in recruitment, Will shares practical advice on how candidates can approach interviews with confidence and structure. He explains the four key steps to interview preparation, from researching the company and reviewing the job description, to understanding the people you’ll be meeting, and preparing examples from your own experience. The conversation also explores how candidates can structure answers clearly and communicate their achievements with confidence. Will highlights why using facts and measurable results is far more effective than exaggeration, and how practising answers out loud can dramatically improve performance on the day. They also discuss some of the most common mistakes candidates make;…
70. The 7 Second CV: What recruiters wish everyone knew | Libby White
ListenedWhat is the biggest mistake people make when writing a CV? And how can yours land you an interview in 7 seconds? In this episode of All About Business, James is joined by Libby White, Senior Consultant at Reed specialising in marketing, communications, PR and design recruitment. While some people claim the CV is becoming outdated, Libby explains why it remains a critical tool for getting interviews and how small changes can dramatically improve your chances of standing out. Drawing on her experience screening CVs every day, Libby shares practical advice on how candidates can present their experience more effectively, highlight measurable achievements, and tailor their CV for different roles. From structuring your professional summary to avoiding common mistakes (including over-reliance on AI-generated CVs), this episode is packed with actionable tips for job seekers at every stage of their career. Follow James Reed on LinkedIn Find out how Reed can help you advance your career here: Find out more about Reed…
69. The career mistake smart people keep making (and what actually matters) | Sophie Clarke
ListenedWhat’s the difference between chasing the next job and building a long-term career? In this episode of All About Business Shorts, James Reed speaks with Sophie Clarke, recruitment expert at Reed, about how professionals can think more strategically about their careers. Sophie explains why focusing only on job titles or salary increases can sometimes distract from long-term career growth. Instead, she argues that understanding your strengths, motivations, and the skills you want to develop is key to making smarter career decisions. The conversation explores how building a strong personal reputation — through reliability, communication, and trust — can open doors throughout your career. Sophie also shares why asking better questions when considering new opportunities, and thinking beyond the immediate job move, can help professionals make decisions that compound over time. This is a practical discussion about career strategy, personal brand, and making job moves that support long-term professional growth.…
68. Ex Gordon Ramsay Group CEO reveals his turnaround playbook | Stuart Gillies
ListenedHow do you build world-class standards in hospitality and then lead at the highest level of business? In this episode of All About Business, James speaks with Stuart Gillies, chef, restaurateur, and former CEO of the Gordon Ramsay Group, about building excellence in hospitality and leading through growth, crisis, and reinvention. Stuart shares his journey from starting out in kitchens through international experience in Sweden, Italy, and New York, to becoming a senior leader at the Gordon Ramsay Group. He reflects on the discipline, attention to detail, and resilience he developed early in his career, and how those lessons shaped his transition from chef to CEO during one of the toughest periods in hospitality. The conversation explores leadership under pressure, making hard commercial decisions, closing and opening businesses, and why devolving responsibility builds stronger teams. Stuart also shares what it’s really like to run a family hospitality business with his wife Cecilia, navigating COVID as…
67. How to evolve your offering to grow a service-based business | Gregory Nice + Jack Stanton
ListenedHow do you build a creative agency that cuts through in a crowded, fast-changing media landscape? In this episode of All About Business, James talks with Gregory Nice and Jack Stanton, co-founders of NICE Productions. Together they discuss growing a modern creative agency in the age of social-first content, multi-channel marketing, and AI disruption. Gregory and Jack share how they built NICE Productions from weekend side projects into a London-based creative agency producing campaigns across TV, social, radio, cinema, and out-of-home. They reflect on starting young, balancing creativity with commercial reality, and how long-term client relationships helped them survive industry shocks, from COVID, to strikes, and shifting media budgets. The conversation explores how creative agencies can stand out in a saturated market, why multi-channel campaigns now matter more than single-format ads, and how low-budget, high-impact content can outperform expensive campaigns when it connects culturally. They also discuss…
66. From miniskirts to stem cell therapy: How a fashion leader is changing heart failure treatment | Jenifer Rosenberg OBE
ListenedHow do you turn a bold idea into a national institution that changes lives? In this episode of All About Business, James speaks with Jenifer Rosenberg OBE, entrepreneur in fashion and social impact leader, about building purpose-driven organisations that create lasting change. Jenifer shares her journey from spotting a gap in support for families facing serious illness, to co-founding Heart Cells Foundation and growing it from a kitchen-table startup into a nationally recognised charity. She reflects on navigating funding challenges, building credibility with clinicians and policymakers, and leading through the emotional realities of mission-led work. The conversation explores scaling a purpose-driven organisation sustainably, balancing commercial discipline with social impact, and the importance of governance, partnerships, and long-term strategy. Jenifer also shares lessons from stepping back from founder leadership, earning an OBE, and staying resilient while driving systemic change. A thoughtful…
65. From Dragon’s Den to Startup Success | Jinesh Vohra
ListenedWhat if becoming mortgage-free wasn’t about earning more money, but about using what you already spend more intelligently? In this episode of All About Business, James speaks with Jinesh Vora, Founder and CEO of Sprive, the UK fintech app helping homeowners pay off their mortgages faster without changing their lifestyle. Jinesh shares his journey from a 14-year career at Goldman Sachs to fintech founder, shaped by a three-generation family legacy of entrepreneurship. He reflects on leaving a high-paying corporate role, bootstrapping a startup through the pandemic, and building trust with banks and lenders in a highly regulated industry. The conversation explores scaling a fintech responsibly, from angel and venture funding to securing a major TV-for-equity deal with Channel 4. Jinesh also shares candid lessons from pitching on Dragons’ Den, alongside insights on leadership, resilience, AI, and avoiding growth at all costs. This is a practical conversation about financial freedom, fintech innovation, and…
64. How to convert visibility into sales and long-term growth | Penelope Chilvers
ListenedHow do you build a creative business from scratch and ensure it steadily grows without compromising on quality, craft, or values? In this episode of All About Business, James sits down with Penelope Chilvers, English footwear designer and founder of the eponymous luxury brand, and they talk about building a resilient business rooted in craftsmanship, customer closeness, and long-term thinking. Penelope shares her unconventional journey from training as a painter to launching a footwear business in London as a single parent. She reflects on learning her trade from the ground up, building a brand without formal business training, and why necessity — not strategy — drove her early entrepreneurial decisions. Penelope talks about the importance of craftsmanship, materials, long-term supplier relationships, and how staying close to customers has shaped everything from design to retail strategy. James and Penelope discuss growth, from opening stores and expanding internationally, to raising investment and…
63. The future of PR and business in an AI world | Francesca Gamble
ListenedHow do you create a modern PR strategy that builds brand relevance and marketing-led businesses able to thrive through cultural and technological change? In this episode of All About Business, James sits down with Francesca Gamble, founder of GTN Consultancy, to explore the future of PR, marketing, and business in an AI-driven world. With a career spanning global agencies, luxury fashion brands, and major cultural moments — including Dolce & Gabbana, Stella McCartney, and the London 2012 Olympics — Francesca shares her journey from agency leadership to launching her own independent consultancy. She explains what it really takes to build a modern PR and marketing business without hype, awards, or ego, and why so many agencies fail by prioritising image over impact. The conversation dives deep into brand partnerships, celebrity collaborations, and equity-based deals as powerful growth strategies for challenger brands. Francesca breaks down why great products still fail without strong marketing, how cultural…
62. How to stack revenue: The 3 levers that optimise growth of any local food business | Pete Russell
ListenedWhat if the future of food isn’t bigger, faster, and more centralised, but local, decentralised, and community-powered? In this episode of the All About Business podcast, James is joined by Pete Russell, Founder of Ooooby and Co-Founder of DECENT, to explore how technology, ethical entrepreneurship, and optimism can transform the global food system from the ground up. Pete shares his journey from running a highly profitable industrial food business to building one of the UK’s leading local food platforms, connecting independent farmers and producers directly with their communities. The conversation dives deep into the realities of entrepreneurship, scaling purpose-led businesses, and the challenges of building alternatives to industrial food supply chains. A key theme of the episode is steward ownership, a business model that separates profit from control. Pete explains how steward ownership protects mission, prevents mission drift, and ensures long-term impact over short-term returns, offering a compelling…
61. The email that saved HomeServe and sparked a £4bn business | Sir Richard Harpin
ListenedBuilding a billion-pound business is one thing, but what does it take to scale globally, exit successfully, and inspire the next generation of entrepreneurs? In this episode of All About Business, James speaks with Sir Richard Harpin, founder of HomeServe, the home emergency repairs and improvements launched in 1993. Sir Richard talks about his journey from early failures to growing a FTSE 100 multinational across the UK, France, Spain, the US, Canada, and Japan that sold for £4.1 billion in 2022. Sir Richard shares how a plumbing insurance model sparked the subscription-based affinity partnerships, the challenges of international expansion, and why copying successful ideas while focusing on execution was key to cracking markets and achieving organic growth. Together they discuss Sir Richard’s post-exit ventures including Growth Partner, Business Leader magazine, and his bestselling book "How to Make a Billion in Nine Steps". The conversation also explores Sir Richard's passion for inspiring breakthroughs,…
60. Gold medal to boardroom: The one olympic method I applied that turned my workforce elite | Adrian Moorhouse MBE
ListenedWinning Olympic gold is one of the highest achievements in sport, but what are the skills that you can apply to build an elite team in your business? In this episode of All About Business, James meets Adrian Moorhouse MBE, three-time Olympian and gold medalist. Adrian talks about his journey from the pool to the boardroom, exploring big hairy audacious goals (BHAGs), the power of curiosity, and heart-driven leadership in challenging times, and why mindset, meaning, and community matter more than ever for sustained success in sport and business. Adrian discusses his entrepreneurial transition, launching Lane Four in 1995, growing it through high-performance culture and client impact, and navigating its sale to EY in 2021, while confronting common entrepreneur pitfalls. He also shares how escaping school bullying through swimming ignited his drive and why choices over sacrifices defined his path. Timestamps 01:20 Transition to business 04:44 Challenges and learnings 07:58 Creating a winning team 12:41…
59. From rejection to £100m deals: The Netflix pitch that changed British TV | Andy Harries OBE
ListenedBuilding a career in television is one thing, but what does it really take to produce global hits like The Crown and Outlander while building and scaling a production empire? In this episode of 'All About Business,' James speaks with Andy Harries, co-founder and CEO of Left Bank Pictures. Together they discuss Andy's 50-year journey from a promotion scriptwriter at Granada Television, to launching his own company, selling it to Sony, and navigating the streaming revolution. Andy explains how being rejected at 26 became the fuel for his ambition, how his early documentary work took him around the world, and what he learned directing cultural icons including the Sex Pistols, Malcolm McLaren, and Truman Capote. The conversation dives into the business of creativity, including the high stakes Netflix pitch that led to a 100 million pound deal for The Crown, what global streamers look for when backing premium drama, and how British television has scaled to a global audience. Andy also reflects on his transition…
58. Behind the doors of Downton Abbey: Managing the 1,300-year-old Highclere Castle | Lady Carnarvon
ListenedHighclere Castle, the real Downton Abbey, is one of the most famous houses in the world. But what does it really take to run it as a modern business? In this episode of All About Business, James speaks with Fiona, Lady Carnarvon, custodian of Highclere Castle, about managing a 1,300-year-old heritage estate with roots dating back to 749 AD. She shares how Downton Abbey transformed Highclere’s global profile, what it is like to live and work alongside a major film production, and how the castle evolved into a year-round destination. Lady Carnarvon discusses her entrepreneurial approach, from Christmas events and behind-the-scenes tours to virtual experiences, bestselling books, and Highclere Castle Gin, while confronting the hard economic realities of British farming and long-term stewardship. The conversation also explores Highclere’s ghost stories, its sense of community, and why heritage, kindness, and authenticity matter more than ever in a changing world. Timecodes 04:29 Christmas at Highclere 09:56…
57. How to spot the next billion dollar opportunity before everyone else | James McHugh
ListenedSome of the biggest global businesses started the same way: someone spotted an opportunity early- and then chose the right partner. In this episode of All About Business, James speaks with serial venture builder James McHugh, founder and chairman of Tquila. James reveals the “build-operate-transfer” playbook behind multiple eight-figure exits and how he’s now riding the AI wave with agentic systems and post-keyboard CRMs. He also shares how he spotted the Salesforce gap in Europe in 2010, repeatedly building (and exiting) high-growth tech-services including joint ventures with Salesforce, ServiceNow and now AI leaders like Anthropic and you.com. A candid conversation on scaling fast, choosing truth-seeking AI, why governments are dangerously unprepared for mass unemployment, and what abundance on the other side might actually look like. Timecodes 02:31 The Salesforce Opportunity: Building a Business in Europe 05:21 The tquila Story: Naming and Early Success 08:29 The Role of Partnerships in Business Success…
56. Banishing bureaucracy: How Octopus Group built a culture of entrepreneurship leading to a $9 billion valuation | Chris Hulatt
ListenedHow do you build a culture where risk-taking is celebrated, bureaucracy is banished and everyone thinks like an entrepreneur? In this episode, James is joined by Chris Hulatt, Co-founder of Octopus Group, a multi-billion-pound investment and energy business that started in a living room and grew into a global force spanning fund management, renewable energy and technology. Chris shares how Octopus went from backing UK startups to creating Octopus Energy, now valued at $9 billion, and why initiatives like Springboard are helping employees become founders themselves. We talk about how to make fast decisions without perfect data, why bureaucracy kills creativity and what it really takes to scale up without losing your entrepreneurial spark. Timecodes: 02:43 - Octopus Energy: The Startup Story 09:16 - The Importance of Financial Literacy 12:21 - Octopus Group Funds & Investment Approach 17:21 - Culture of Entrepreneurship at Octopus 21:40 - The Springboard Scheme for New Ventures 25:08 - Success Stories &…
55. Fame, failure & a 12-stone weight loss: The journey to 2 Michelin stars | Tom Kerridge
ListenedBuilding a career in food is one thing - but what does it really take to become one of the UKs most famous chefs? In this episode of 'All About Business,' James Reed speaks with renowned British chef Tom Carriage, exploring Tom’s journey from washing dishes in small kitchens to becoming a Michelin-starred chef and a successful business owner with a portfolio of restaurants. Tom discusses his approach to leadership, the ethos behind mentoring young professionals, and his thoughts on balancing passion with business acumen. They also delve into Tom’s personal transformation, including his significant weight loss and sobriety, and discuss the broader challenges facing the hospitality industry, including taxation and workforce management. Timestamps 00:00 - Introduction 02:40- Early career and challenges 08:52 Building a culinary empire 13:10 Philosophy and success 17:11 Mentorship and team building 27:18 Journey to sobriety 31:29 Embracing neurodiversity in the kitchen 40:52 Challenges in the hospitality…
54. The secret behavioural prompts brands use to influence your choices | Raphy March
ListenedHow can businesses gain a true understanding of what drives customer decisions? And how can science be applied to create marketing that not only feels deeply human but also delivers measurable results? Today on All About Business, James is Raphy March, Managing Director at Cowry Consulting, a pioneer in combining behavioral science with AI to help global brands like Coca-Cola, EasyJet, and Sky, influence behavior at scale. They explore practical insights on building human-centered AI strategies, the ethics of shaping customer experiences, and how entrepreneurs can use data and psychology to stand out, scale, and grow with purpose. Timecodes: 02:16 Introduction to Raphy March and Cowrie Consulting 08:27 The Nudge Unit and Government Applications 09:08 Behavioral Science in the Private Sector 17:53 Case Study: Keep Britain Tidy 26:51 Ethics in Behavioral Science 29:31 Practical Applications of Behavioral Science 33:37 Using Physical Evidence to Justify a Pay Rise 36:09 Improving Customer Retention at Sky 43:50…
53. Titan of the hotel industry reveals the 3 things you need to know to open a luxury hospitality business | Sir Rocco Forte
ListenedBeing successful in hospitality is incredibly tough. But how do you keep a focus on quality and authenticity whilst expanding into multiple new locations? In this episode of All About Business, James is joined by Sir Rocco Forte, titan of the luxury hospitality and hotel industry. They explore his incredible journey as an entrepreneur within a family whose history in hospitality spans over a century. They also delve into how he has prioritised community impact in his work as well as maintaining a family-oriented approach to make something special that lasts. Timecodes: 02:23 Building Iconic Hotels 09:43 The Forte Family Legacy 11:47 Challenges and Triumphs in Business 21:46 Expanding the Hotel Empire 38:54 Family Involvement in the Business 43:53 Leadership and Decision Making 01:00:25 Economic Views and Government Policies Sign up to your 7 day trial for Reed.ai NOW Be part of the million job giveaway HERE Follow James Reed on LinkedIn Find out more about Sir Rocco Forte and Forte Hotels here All About…
52. Karma Capitalism: Why being a good business IS good business | James Reed CBE
ListenedSocialism doesn’t work. Hyper-capitalism doesn’t work. Is this the answer? What happens when the DNA of a corporation changes? In this episode of 'All About Business', Alex interviews the usual host, James Reed, about his new book, 'Karma Capitalism.' The discussion revolves around the concept of Karma Capitalism, which James defines as a people-centric variant of capitalism where companies, known as Philanthropy Companies or 'Philcos,' allocate at least 10% of their shares to a charitable foundation. James shares personal experiences, including a life-changing accident, that catalyzed his belief in businesses having a purpose beyond profit. He outlines the benefits of this business model, such as improved longevity, increased profitability, and enhanced corporate citizenship. The conversation also touches on the challenges in current capitalism, the limitations of ESG, and the practical steps for companies to become Philanthropy Companies. James emphasises the potential for this philosophy to create a…
51. Celebrity Traitors finale week: The REAL big dog! Producer and Founder of Studio Lambert | Stephen Lambert OBE
ListenedThe question is...are you a faithful, or are you a traitor? Television is something we all enjoy. But few of us get to see how the shows we love actually come to life and why some of them grip the nation in what can only be described as a phenomenon. Today on All About Business, James is joined by Stephen Lambert OBE. Stephen is a producer and founder of Studio Lambert, the production company behind some of the UK’s most successful shows like The Traitors, Gogglebox, Squid Game: The Challenge and Race Across the World. In this episode, they explore how Stephen built the UK’s most successful independent production company, what goes into producing formats that connect with audiences around the world, and why encouraging risk-taking and innovation is so important in TV. Timecodes: 00:00 Introduction 01:09 How Stephen Lambert Started His Career 03:27 The Evolution of the TV Business 20:00 Studio Lambert – Sued by Michael Jackson 20:50 Undercover Boss 25:51 Gogglebox 29:02 Celebrity Traitors 35:08 Celebrity Race…
50. How to spot a charity that's a red flag (and how to give smarter) | John Spiers
ListenedIs it possible to be a highly successful entrepreneur without compromising your commitment to customers, staff, and society? In this episode of All About Business, we’re joined by John Spiers, entrepreneur, philanthropist, veteran of the wealth management industry, and Chairman of EQ Investors, one of the UK’s leading B Corporations. John shares why he returned to the sector to found EQ Investors, how he deliberately built its culture around putting the client first, and why the bottom line will look after itself if you do things correctly. He reveals the unique structure of EQ Investors, with a foundation owning a quarter of the shares, giving clients and staff confidence in the company’s long-term stability and purpose. This purpose-led structure earned the company the highest B Corp score in the UK. John also shares his critique of shareholder-focused capitalism and the short-term pressures of private equity, arguing why a long-term, stakeholder-first model creates greater business resilience. John shares…
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